2022 Global Consumer Trends: Spotlight in Europe

2022 Global Consumer Trends: Spotlight in Europe

January 25th, 2022
9:30 PM - 10:30 AM
Online event

Date & Time: 25th January, 9:30 AM GMT / 10:30 AM CET

Click here to register now!

Mintel’s Director of Trends EMEA, Simon Moriarty, will walk you through the key trends impacting consumer behaviour in 2022. The trends, grounded by observations and backed by robust consumer and market data, will help you understand consumer motivation and choice. with a special focus on European markets.

The session will cover:

In Control
In times of uncertainty, consumers crave a sense of agency over their lives. Brands can deliver the information and options that consumers need to feel like they’re in the driver’s seat.

Enjoyment Everywhere
Having endured lockdown, consumers are eager to break out of their confines and explore, play and embrace novel experiences, both virtually and in the ‘real,’ physical world.

Ethics Check
While many brands have made their voices heard on controversial topics, consumers want to see measurable progress against their goals.

Flexible Spaces
Public and private spaces must maximise the capabilities they offer to match consumers’ flexible lifestyles. Now more than ever brands have to inspire, rather than prescribe, with every touchpoint.

Climate Complexity
Consumers are looking to brands to not only help them mitigate their impact but also ensure that their practices don’t contribute to making a bad situation worse. Companies that don’t proactively change ahead of the climate will be forced to change because of it.

 

Related Mintel events

Beauty and Personal Care
Cosmoprof Asia  2024
November 13th, 2024 , Hong Kong

Cosmoprof Asia 2024

Mintel will be presenting at Cosmoprof Asia, one of the largest beauty industry trade shows in Asia, taking place from…

EMEA Food and Drink
Food ingredients Europe 2024
November 19th, 2024 Frankfurt am Main, Germany

Food ingredients Europe 2024

Food ingredients Europe (Fi Europe) is the leading event in the food and beverage industry, welcoming suppliers, buyers, R&D experts,…

Asia
2025 Global Consumer Trends
On-demand Online

[Webinar] 2025 Global Consumer Trends – South APAC

Join us in this webinar to find out more about what those trends mean for your brand and how it’s shaping your marketing and innovation strategies through 2025 and beyond.

Asia
Mintel Spark
November 22nd, 2024 Chiba, Japan

ドリンクジャパン – [飲料] [液状食品] 開発・製造展-2024

この度、ミンテルジャパンは「ドリンクジャパン2024」に出展します。時節柄お忙しいとは存じますが、ぜひ弊社ブースにも足を運んでいただきたく、ご案内申し上げます。

Asia
2025 Global Beauty and Personal Care Trends
November 26th, 2024 Online

민텔 웨비나: 2025 글로벌 뷰티 및 퍼스널케어 트렌드

11월 26일 (화) 2pm – 3:00pm 민텔의 2024 글로벌 뷰티 및 퍼스널케어 트렌드 웨비나에 참여하세요! 민텔 글로벌 뷰티 및 퍼스널케어…

Food and Drink
Nutrithink Nexus Delhi
November 25th, 2024 New Delhi, India

Nutrithink Nexus Delhi

Explore India’s Emerging Nutraceutical Landscape with Mintel Join us for an exclusive session led by Dr. Anamika Banerji, Mintel’s expert…

Asia
2025 Global Food and Drink Trends
December 3rd, 2024 Online

민텔 웨비나: 2025 글로벌식음료 트렌드

12월 3일 (화), 2pm – 3pm 민텔의 2024 글로벌 식음료 트렌드 웨비나에 참여하세요! 민텔 식음료 부문 애널리스트 디렉터인 Jenny Zegler가…

Asia
[网络研讨会] 2025 全球食品与饮料趋势:中国篇
December 4th, 2024 Online

[网络研讨会] 2025 全球食品与饮料趋势:中国篇

英敏特专家展望未来,探索影响消费者在食品饮料方面的行为和态度上的矛盾之处。在最新发布的《2025 全球食品与饮料趋势》中,我们提出了会在2025年及未来对行业产生重大影响的四大趋势。 本次网络研讨会中,分析师将为您解读这四大趋势,并聚焦中国市场,探索未来机遇!