in-cosmetics Latin America 2023

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Mintel attended in-cosmetics 2023 Marketing Trends sessions! During these trends sessions, Mintel discussed the latest cosmetic industry marketing insights and trends, from smart skincare to the evolution of anti-aging, conquering audiences on social media and the global market news. Attendance is free but these sessions are extremely popular.

Description: The medicalization of beauty is leading to more demand for proof behind claims, creating value through ingredient-led products, and continuous investment in technology to offer solutions that attend to each individual’s needs. Beauty consumers are primed for information and brands that leverage proven ingredients will gain favor with consumers.

Presented by: Amanda Caridad, Latam Senior Beauty & Personal Care Analyst

Description: Driven by ingredient research and supporting claims, consumers will continue to look for skincare products with established claims to support their core needs: hydration/moisturization, anti-aging, anti-acne, and pigment reduction. Novel ingredient technology can amplify the benefits of familiar ingredients, using biotechnology, fermentation, and AI to propel forward categorical innovation.

Presented by: Anna Keller, Global Senior Beauty Analyst