in-cosmetics Latin America 2023

  • Beauty and Personal Care
On-demand
Online event

Click the register button above to request access to the presentations from this event!

Mintel attended in-cosmetics 2023 Marketing Trends sessions! During these trends sessions, Mintel discussed the latest cosmetic industry marketing insights and trends, from smart skincare to the evolution of anti-aging, conquering audiences on social media and the global market news. Attendance is free but these sessions are extremely popular.

About the presentations:

Title: Beauty Rx, a prescriptive approach to beauty

Description: The medicalization of beauty is leading to more demand for proof behind claims, creating value through ingredient-led products, and continuous investment in technology to offer solutions that attend to each individual’s needs. Beauty consumers are primed for information and brands that leverage proven ingredients will gain favor with consumers.

Presented by: Amanda Caridad, Latam Senior Beauty & Personal Care Analyst

Title: Capitalize on the benefits of proven skincare ingredients

Description: Driven by ingredient research and supporting claims, consumers will continue to look for skincare products with established claims to support their core needs: hydration/moisturization, anti-aging, anti-acne, and pigment reduction. Novel ingredient technology can amplify the benefits of familiar ingredients, using biotechnology, fermentation, and AI to propel forward categorical innovation.

Presented by: Anna Keller, Global Senior Beauty Analyst

Meet the presenters
Amanda Caridad
Latam Senior Beauty & Personal Care Analyst
Amanda Caridad holds a bachelor’s degree in International Relations from Faculdades Rio Branco and has a specialization in Marketing from the University of Akron. At Mintel since 2019, Amanda has combined her passion for the beauty universe with the interest in understanding consumers’ behavior, and is currently the senior analyst for the beauty and personal care segments, providing support for Latin America, through the development of studies with Brazilian consumers, as well as sharing her expertise to help companies in these segments to anticipate the needs of their target audience. Prior to Mintel, Amanda worked for more than 9 years at Evonik, where she acquired solid experience in the beauty, personal and household care segments.
Anna Keller
Global Senior Beauty Analyst
Anna Keller is an analyst on Mintel’s US Beauty and Personal Care team, and she joined Mintel with a strong background in the skincare industry translating trends and technologies into new products. Prior to her time with Mintel, Anna gained extensive experience at a contract manufacturer working across departments to drive product development. While Anna has focused on the beauty and personal care space in her professional career, sustainability, eco-minded innovation, and environmental policy have long been passions of hers. She graduated from Carnegie Mellon University with a unique degree in Ethics, History, and Public Policy with a concentration in Technology and Policy.

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