Surviving and thriving in the “next” normal for fragrance

Surviving and thriving in the “next” normal for fragrance

July 23rd, 2020
3:00 PM - 3:45 PM
Online event

3:00 pm BST | 4:00 pm CEST I 9:00 am CT 

Click here to register for the webinar.

How can beauty brands secure a future in the markets? As many of them are repositioning and trying to make an impact with products that adapt to the shifting consumer’s behaviour, our Mintel Beauty & Personal Care team is working tirelessly to forecast what’s next.

After a successful ‘Protect and Progress’ webinar in which we looked at cosmetics, skincare and haircare, we are now shifting focus to the fragrance market.

Join this forward-thinking session led by Jane Henderson, Global President – Beauty and Personal Care, to hear the views of influential voices in the industry, including Roja Dove, founder of Roja Parfums.

Mintel’s Global Beauty & Personal Care Analysts Margaux Caron, Lauren Goodsitt and Alice Li will share their expertise around three areas that are key for brands to:

  • Create an emotional connection between science and nature
  • Seamlessly integrate into consumer lifestyles
  • Branch out to create exclusive beauty strategies

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