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In order to understand the mindset of consumers in a period defined by constant flux, Mintel’s Global Consumer Trends team have explored the concept that behind every macro trend is a series of layers that define the whole.
Any pastry chef will tell you that layers are essential for a perfectly formed croissant, and Mintel’s Trends Analysts take the same approach to creating a perfectly mastered trend. For Mintel’s 2025 Global Consumer Trends, the three trends represent the layers of interaction that consumers and brands exist within. They are:
• The Home: Under Construction • The Community: Linked Lives • The Globe: Tradition in Transition.
Join us in 2025 Global Consumer Trends webinar to find out more about what those trends mean for your brand and how it’s shaping your marketing and innovation strategies through 2025 and beyond.
Our expert in the food and drink category, Honorata Jarocka, will present the latest confectionery industry insights at the World Confectionery Conference taking place on 12 September at the NHow Brussels Bloom. Sign-up to receive the presentation
Make smarter decisions with our comprehensive solutions. From competitive intelligence and consumer insights to trend and market tracking, we provide the research you need to stay ahead.