In order to understand the mindset of consumers in a period defined by constant flux, Mintel’s Global Consumer Trends team have explored the concept that behind every macro trend is a series of layers that define the whole.

Any pastry chef will tell you that layers are essential for a perfectly formed croissant, and Mintel’s Trends Analysts take the same approach to creating a perfectly mastered trend. For Mintel’s 2025 Global Consumer Trends, the three trends represent the layers of interaction that consumers and brands exist within. They are:

• The Home: Under Construction
• The Community: Linked Lives
• The Globe: Tradition in Transition.

Join us in this webinar to find out more about what those trends mean for your brand and how it’s shaping your marketing and innovation strategies through 2025 and beyond.

Meet our experts
Matthew Crabbe
Vice President of Trends, Mintel APAC
Joey Khong
Trends Manager, Mintel APAC
Shelley Mcmillan
Vice President of Consulting, Mintel APAC
  • Advertising and Marketing
  • Asia
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