A Taste of Key Asian Markets for Food and Drink Brands Looking to Grow

A Taste of Key Asian Markets for Food and Drink Brands Looking to Grow

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A quick look at China and Japan food and drink industry trends

3-year COVID-19 separated the world, but after re-opening up, Asia is still a driver for economic development and innovation.

In this report summary, you will read what have been changed in Chinese consumer market, How do brands confront this very different market that they used to know? Three areas are covered: E-commerce, consumer lifestyle and market landscape in China.

We also take a quick look at the food and drink industry trends happened in Japan market. As one of the oldest country on this planet with rich food culture, Japan is a market you don’t want to miss for any product innovation inspirations. We also share with you a user case study of Mintel consulting service, in which you can find how our consulting team can help drive your product innovation and business growth.

Fill out the form to download the report summaries for your product inspirations.

This is a report summary with some highlights, if you are already a Mintel client, please reach out to your account manager for the full report. If you are not a Mintel client yet interested in knowing more, please feel free to drop us an email to anz@mintel.com