What Is The Next Eco Story For Alcohol Brands?

What Is The Next Eco Story For Alcohol Brands?

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Build Water Stewardship In Brands’ Eco Story

Inflation is pushing up prices, but drinkers still expect alcohol brands to strive to be greener – including the way they manage precious resources like water.

As consumer awareness grows regarding which drink categories use the most water resources, they will expect brands to build water stewardship in their eco story. Hence, claims relating to water-positive initiatives will resonate with drinkers, such as water efficiency/conservation projects from spirits, and dry farming cultivation from wines. As beer brands move beyond claiming the basics, such as environmentally friendly packaging, they also need to step up efforts to share commitments in water conservation.

In this free report highlights, you will find out :

  • Suggestions for spirits brand to tell a consistent and convincing eco story
  • Why water conservation claim should play an important role in responsible packaging – how a water story could be tapped into product quality The full report also talks about wine and beer categories. To find out more, fill in the form on the right and download the report for more details
  • How a water story could be tapped into product quality

The full report also talks about wine and beer categories. To find out more, please fill in the form to download the report for more details.