Director of Market and Consumer Insights, Japan

Welcome to Mintel, a global leader in providing market intelligence, trends, and data-driven insights that empower businesses to make better decisions faster. As we continue to expand our presence in the exciting Japanese market, we are actively seeking a visionary and strategic leader to join our team as the Director of Market and Consumer Insights, Japan.

Mintel is renowned for delivering world-class consumer and market research, and our commitment to excellence has positioned us as a trusted partner for businesses worldwide. With a rich heritage spanning five decades, Mintel has been at the forefront of identifying emerging trends, understanding consumer behavior, and offering actionable insights to drive success in an ever-evolving marketplace.

In Japan, where tradition seamlessly intertwines with innovation, Mintel is poised to play a pivotal role in shaping the future of consumer-centric strategies. As the Director of Market and Consumer Insights, Japan, you will have the unique opportunity to lead our efforts in dissecting market dynamics, uncovering consumer preferences, and guiding our clients toward strategic decisions that fuel growth.

Join us on this exciting journey as we navigate the intricacies of the Japanese market, leveraging Mintel's expertise to provide our clients with the intelligence they need to thrive. If you are a seasoned professional with a passion for market insights, an eye for emerging trends, and a desire to make a lasting impact, Mintel invites you to be part of our dynamic team at the forefront of innovation in the world of consumer research.

 

What You Will Be Doing

1. Unlocking trends and shaping markets through active-driven insight publishing 

Embark on a journey of insight publishing excellence at Mintel Japan, where we transform data into dynamic narratives that guide businesses to unprecedented success. Mintel Japan Reports, our flagship syndicated market intelligence publications, are the heartbeat of strategic decision-making, blending primary and secondary data to provide an unparalleled view of consumer markets and lifestyle trends in Japan.

Collaborative Creation: Lead a vibrant team of freelancers and in-house analysts to craft 48 captivating reports in 2024. Dive deep into Food and Drink, Beauty and Personal Care, and Consumer Lifestyles, helping our clients to stay ahead of competitors on global trends and what they mean for Japanese businesses.

Hands-On Onboarding: Immerse yourself in the process! As part of your induction, you'll take the reins and author reports based on your subject expertise. This hands-on experience ensures you're intimately acquainted with our content creation process.

Quality Control Authority: Once qualified, you become the gatekeeper of excellence. Oversee content review and quality control, infusing your insights and editorial finesse into every report. Your role extends beyond review – it's about elevating each publication to a standard that defines Mintel's reputation for excellence.

 

2. Become a maestro in driving client satisfaction 

As the Director of Market and Consumer Insights, Japan at Mintel, you are not just a content creator; you are a satisfaction architect, ensuring that our clients are not just served but delighted. Your mission is to go beyond meeting expectations – it's about exceeding them and creating a client experience that resonates long after the report is delivered.

Feedback Emissary: Forge strong partnerships with commercial leaders, actively seeking feedback from clients and colleagues. Your pulse on client expectations ensures that our reports are not just insightful but tailored to exceed their needs.

Client Service Luminary: Be the go-to expert for client service requests related to Japan reports. Whether it's providing subject expertise, delivering impactful presentations on-site or through virtual platforms like Zoom, your commitment to exceptional service sets the gold standard.

Architect of Excellence: Collaborate with key stakeholders to establish a client service model tailored to local market needs and team resources. You are empowered to make decisions that will shape the foundation for an in-house analyst team dedicated to delivering excellence in client service.

 

3. Building futures, nurturing talents: your leadership role in team management

As the Director of Market and Consumer Insights, Japan, you will be fostering a dynamic team, steering recruitment, and molding talent to drive success.

HR Maestro: Partner closely with HR to orchestrate the recruitment strategy for the analyst team. Your keen eye for talent ensures that Mintel's team is a powerhouse of diverse skills and perspectives.

Induction Pioneer: Collaborate with regional or global teams to design a robust induction process. Your touch will localize key training in Japanese, ensuring that every newcomer is equipped to thrive in our dynamic environment.

Coach and Mentor: Be the guiding force for the analyst team. Your role as a coach and mentor involves not just reviewing performance but engaging in meaningful career plan discussions. Identify areas for training and development, ensuring each team member is on a trajectory of growth and success.

 

4. Strategic product development 

Architect of the Future: Collaborate closely with regional content leaders, steering the future of Mintel's Japan Reports. From annual content schedule to resource planning, you play a pivotal role in shaping the roadmap for expansion.

Innovation Maven: Drive product and process development by continuously refining the Japan Report structure and processes. Your agility in incorporating internal and external feedback ensures that Mintel's offerings not only meet but exceed market expectations.

 

5. Brand promotion 

Marketplace Maestro: Be the face of Mintel in the marketplace. Support marketing and PR activities, whether it's engaging in media interviews, representing Mintel at tradeshows or conferences. Your presence reinforces Mintel's position as a thought leader in market intelligence.

Content Connoisseur: Review marketing and PR content related to Japan Report promotion. Your discerning eye ensures that every piece of content resonates with the essence of Mintel, elevating our brand presence and impact.

 

Who We Are Looking For

  • Bachelor’s degree, excellent Japanese writing and speaking, business-level English
  • Minimum 15 years working experience in consumer research, marketing or consulting role (working experience in Beauty and Personal Care or Food and Drink industries are preferred)
  • Minimum 5 years of team management experience
  • Good knowledge of both Japanese and global consumer trends (especially US and Europe)
  • Strong analytical skills, critical thinking, logical thinking, attention to detail
  • Good organizational, planning, and collaborative skills
  • Ability to work under pressure and meet deadlines
  • Confident presenter to a big audience at key industry events or to a senior management team
  • An open-mindset and enjoys working in a global organization with strong influencing skills

 

What We Offer

  • A culture that supports true collaboration whilst embracing remote working. 
  • Flexible start time and end time.
  • Blended (office/home) approach to work.
  • Approach to personal development where we encourage individuals to grow and share what they’ve learned.
  • Social events, both within the department and across the company.
  • Generous annual leave and wider circle employee benefits.
  • Additional one day off to celebrate your birthday.
  • Membership in Employee Resource Groups (Mintel Diversity, Mintel Wellness, and Mintel Gives).
  • Giving back is part of our culture with this in mind, Mintel gives employees 2 days' leave per year to join local volunteering activities organised by our Mintel Gives (where applicable).
  • Mental health and wellbeing support via Modern Health App. 
  • Beautifully designed offices foster collaboration and fun.

Mintel is an equal opportunity employer that is committed to the strength of an inclusive workplace.

 

Join Us in Shaping Tomorrow:

If you're ready to infuse your journey with passion, innovation, and global impact, Mintel invites you to step into the spotlight as the Director of Market and Consumer Insights, Japan. Let's not just explore opportunities; let's create them together!

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