Senior Consumer Lifestyles Analyst

Mintel is in search of an experienced consumer insights analyst with deep understanding of different consumer segments (eg Gen Z, Millennials, moms) – their priorities, what drives purchase decisions – to make recommendations for marketers and brands to reach them. In this role, you will use your expertise in consumer lifestyles to identify research objectives, create quantitative surveys, analyze consumer and market data, and write insightful syndicated research reports.

The ideal candidate will have 5+ years of experience in a research, marketing strategy, branding or consulting role. You are passionate and knowledgeable about consumer lifestyles and demographics, social media trends, and the broader economic environmental and societal shifts. You are innately curious about why people do what they do. You enjoy exploring data sets, have the ability to see the patterns behind the data, and understand what these patterns mean from a business standpoint to speculate and ultimately write forward-looking and insightful recommendations for brands to reach consumers.

This is a Hybrid position based in Chicago. 

What You Will Be Doing:

  • Write insightful consumer lifestyle reports: Write 10 syndicated reports each year that combine consumer data with secondary research to create a full picture of the opportunity for brands. Define the report scope, identify key issues, design consumer research, conduct trade interviews, analyze data through to producing the final report.
  • Translate data into actionable recommendations: Use a combination of consumer, demographic, economic and market data to write forward-looking analyses.
  • Develop quantitative consumer surveys: Create online surveys to meet research objectives.
  • Conduct secondary research: Evaluate external resources to strengthen and support insights and recommendations (eg Census, Bureau of Labor Statistics and other public sources).
  • Client support: Respond to client requests for phone/video calls or shorter write-up on topics where they want your perspectives outside of the data/analysis in reports; present findings from Reports. 
  • Build strong relationships: Collaborate with colleagues across the company, including the commercial side of the business, our consulting division and several other teams.

Who We Are Looking For:

  • A Researcher: At least five years’ experience in a relevant consumer/media/marketing research, shopper or consumer insights, branding or consulting role.
  • A Skilled Writer: You are able to observe brand and consumer activity across a wide range of categories to create compelling stories of how consumer trends are evolving and create content that excites and inspires audiences with the latest trend thinking. 
  • Naturally Curious: You are naturally curious and great at navigating internal and external data, asking second and third level questions to see the patterns behind data to craft expert analysis to be used by clients. You are self-motivated, creative, able to think strategically, while following set processes with strong attention to detail.
  • Self-Directed: You take initiative to solve problems and uncover opportunities. You have a self-sufficient work ethic; entrepreneurial in spirit and are naturally self-motivated. 
  • A Fast Learner: You are adaptable and thrive in a fast paced environment where client needs and processes may shift. You are digitally savvy and your familiarity with web-based tools gives you confidence to learn and navigate proprietary online systems.
  • A Collaborator: You seek out opportunities to collaborate with peers in your department and across the organization to ultimately elevate our clients’ experience.

Equal Opportunity Employer: Race/Color/Sex/Sexual Orientation/Gender Identity/Religion/National Origin/Disability/Vets

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