WHERE TO LISTEN Spread the Word Share Share Tweet What makes a brand trustworthy? Will artificial intelligence take over the world? What is behind our love/hate relationship with sustainability? How will personal identity and human rights affect purchase decisions? Mintel’s new podcast series ‘Little Conversation’ brings you fresh ideas and new perspectives on how we eat, drink, shop, groom and think. From the key issues impacting society to trends in food, beauty, tech and retail, we’re discussing what consumers want and why. Subscribe to Little Conversations wherever you get your podcasts and follow Mintel on social media so you never miss an episode! Mintel Little Conversation—a podcast about innovation brought to you by the experts who know consumers better than anyone else. Want more content? You can also view our Season Two, Season Three and Season Four now. SUBSCRIBE, RATE AND REVIEW! Season One Season one finale: What's trending this holiday season In this final episode, we unwrap some of the major trends this holiday season, including nostalgia and veganism, and end the year with a discussion about what's top of mined for our hosts in 2020. LEARN MORE Winning Black Friday: Retail predictions for Black Friday and Cyber Monday 2019 Mintel analysts review their predictions for Black Friday/Cyber Monday, discuss how the shopping event has evolved over the years, and select retail brand winners for 2019. LEARN MORE The future of beauty: 2030 Beauty and Personal Care Trends Today, we're unpacking Mintel's newly released 2030 Global Beauty and Personal Care Trends. Whether you're a beauty junkie or curious about how the world will look in 10 years, this episode will give you serious food for thought. LEARN MORE 2030 Global Consumer Trends: How consumer behaviour will change over the next 10 years Today, we're taking a closer look at Mintel's 2030 Global Consumer Trends. Find out what our 7 Drivers of consumer behaviour are and what they can tell us about consumers over the next decade. LEARN MORE Buy this, not that: Why purchase decision making is getting more complex Join our analysts in an insight-packed conversation around shoppers' decision-making journey, encompassing decision fatigue, a redefinition of value, and the impact of ethical practices. LEARN MORE The secret language of food In this episode of Little Conversation, we're talking about the language of food and exploring how words can change the way products are perceived by consumers, even impacting sales and legislation. LEARN MORE Crystal-gazing: The future of money From cashless societies, to invisible payments and cryptocurrencies, we predict whether current financial trends will mainstream in the future. LEARN MORE Streaming Wars: Understanding the video streaming landscape With the streaming video landscape in a period of flux, Mintel analysts guide you through this time of change, from pricing and content strategies to winners and losers. LEARN MORE Real men use moisturiser: When will the male beauty industry get it right? Whether men are not being catered for, or because they simply don't care, the potential of the male grooming category isn't fully being met. LEARN MORE MIND your health: The many faces of mental wellbeing As levels of anxiety and stress increase, people across the globe are starting conversations around mental wellbeing. How can brands get involved and ensure their commitment is perceived as authentic? LEARN MORE Fashion Week review: The key fashion and beauty trends you need to know now From elevated neutrals and make-up colour-blocking to 3D nail art and dirty hair, we discuss the key trends spotted on runways during Fashion Week. LEARN MORE 'Click here': Engaging with consumers via digital advertising 25 years after the launch of the first internet banner ad, Mintel experts discuss how brands can engage consumers via digital advertising. LEARN MORE Digital detox: What's all the fuss about? In this episode, we discuss if the concept of digital detox presents a threat to social media and tech companies and why different generations may be more or less likely to digital detox. LEARN MORE Senior scenarios: What ageing might look like in 2030 In 2030, will robots perform all major household chores for seniors? Will the pace of innovation eventually replace human care? Which industry will lead the charge? Check out the latest episode of Little Conversation to hear what our experts think. LEARN MORE Generation sober: Why Gen Z is breaking up with alcohol What's behind Gen Z's sober attitudes toward alcohol? How can beverage brands and bars convince young people to leave Netflix at home and go out for a drink? Check out our latest episode of Little Conversation and find out. LEARN MORE Battle of the foodies: What's the next untapped cuisine? Our food analysts from the US, UK and Brazil discuss cuisines that are currently unexplored in their regions and determine what's set to take off next. LEARN MORE Predicting the future of (fake) news As cynical and critical audiences increasingly question the media, what does the future of news look like? LEARN MORE VEGANISM: THE GOOD, THE BAD AND THE UGLY Mintel experts discuss how veganism has changed the rules of the game across food, beauty and fashion, addressing the good, the bad and the questionable issues surrounding this complex topic. LEARN MORE #FOLLOWME: THE UNSTOPPABLE RISE OF INFLUENCERS With the help of social media, 'influencers' have made a career from their ability to set trends and inspire action, a power that was once only reserved for celebrities and the elite. But who are these tastemakers and do people still trust them? LEARN MORE Defining 'clean': Why is clean living so popular? Clean living is about what you put in and on your body. But given an absence of official regulations, how should brands talk to their customers about the clean movement? LEARN MORE Work-Life Balance: a pipe dream for millenials? This is the ‘work hard, play hard’ generation that can do it all, and with social media adding an extra layer of pressure to look like they are ‘living their best life’, the question arises: at what cost? LEARN MORE Navigating Facebook advertising in 2019 It may be losing its grip on young people, but Facebook remains, by far, the most influential social media platform on the planet. Amid scandal and controversy, how can advertisers find the right balance between privacy and personalisation? LEARN MORE No panic: What Brexit really means for consumers What does Brexit really mean for consumers? How is today's culture of individualism affecting the way people think about the economy? And why on earth is consumer confidence peaking despite all the uncertainty?! LEARN MORE BONUS EPISODE In time for Prime: Amazon Prime Day 2019 A bonus episode of Little Conversation just in time for Amazon Prime Day! Join our expert analysts to understand what Prime Day is all about and how it fits into Amazon's long term strategy. LEARN MORE Diversity matters: A case for inclusivity in business Brands have a responsibility to change the moral agenda by embracing all differences, no matter age, gender, ethnicity, religion, or disability. Tune in to find out! LEARN MORE Innovation battle: Our favourite F&D products from 2018 What does a product innovation expert with 30 years of experience think about chickpea beer and probiotic ice cream? Tune in to find out! LEARN MORE Life doesn't stop at 60: How to target ageing consumers Today, older consumers are more active, fun and open-minded than ever. Then why are they still being neglected by marketers? LEARN MORE Is food gendered? The slow death of gender-based marketing In an era of gender-neutral language, politics and social interaction, is it time to reconsider gender-focused food and drink products? LEARN MORE
Season one finale: What's trending this holiday season In this final episode, we unwrap some of the major trends this holiday season, including nostalgia and veganism, and end the year with a discussion about what's top of mined for our hosts in 2020. LEARN MORE
Winning Black Friday: Retail predictions for Black Friday and Cyber Monday 2019 Mintel analysts review their predictions for Black Friday/Cyber Monday, discuss how the shopping event has evolved over the years, and select retail brand winners for 2019. LEARN MORE
The future of beauty: 2030 Beauty and Personal Care Trends Today, we're unpacking Mintel's newly released 2030 Global Beauty and Personal Care Trends. Whether you're a beauty junkie or curious about how the world will look in 10 years, this episode will give you serious food for thought. LEARN MORE
2030 Global Consumer Trends: How consumer behaviour will change over the next 10 years Today, we're taking a closer look at Mintel's 2030 Global Consumer Trends. Find out what our 7 Drivers of consumer behaviour are and what they can tell us about consumers over the next decade. LEARN MORE
Buy this, not that: Why purchase decision making is getting more complex Join our analysts in an insight-packed conversation around shoppers' decision-making journey, encompassing decision fatigue, a redefinition of value, and the impact of ethical practices. LEARN MORE
The secret language of food In this episode of Little Conversation, we're talking about the language of food and exploring how words can change the way products are perceived by consumers, even impacting sales and legislation. LEARN MORE
Crystal-gazing: The future of money From cashless societies, to invisible payments and cryptocurrencies, we predict whether current financial trends will mainstream in the future. LEARN MORE
Streaming Wars: Understanding the video streaming landscape With the streaming video landscape in a period of flux, Mintel analysts guide you through this time of change, from pricing and content strategies to winners and losers. LEARN MORE
Real men use moisturiser: When will the male beauty industry get it right? Whether men are not being catered for, or because they simply don't care, the potential of the male grooming category isn't fully being met. LEARN MORE
MIND your health: The many faces of mental wellbeing As levels of anxiety and stress increase, people across the globe are starting conversations around mental wellbeing. How can brands get involved and ensure their commitment is perceived as authentic? LEARN MORE
Fashion Week review: The key fashion and beauty trends you need to know now From elevated neutrals and make-up colour-blocking to 3D nail art and dirty hair, we discuss the key trends spotted on runways during Fashion Week. LEARN MORE
'Click here': Engaging with consumers via digital advertising 25 years after the launch of the first internet banner ad, Mintel experts discuss how brands can engage consumers via digital advertising. LEARN MORE
Digital detox: What's all the fuss about? In this episode, we discuss if the concept of digital detox presents a threat to social media and tech companies and why different generations may be more or less likely to digital detox. LEARN MORE
Senior scenarios: What ageing might look like in 2030 In 2030, will robots perform all major household chores for seniors? Will the pace of innovation eventually replace human care? Which industry will lead the charge? Check out the latest episode of Little Conversation to hear what our experts think. LEARN MORE
Generation sober: Why Gen Z is breaking up with alcohol What's behind Gen Z's sober attitudes toward alcohol? How can beverage brands and bars convince young people to leave Netflix at home and go out for a drink? Check out our latest episode of Little Conversation and find out. LEARN MORE
Battle of the foodies: What's the next untapped cuisine? Our food analysts from the US, UK and Brazil discuss cuisines that are currently unexplored in their regions and determine what's set to take off next. LEARN MORE
Predicting the future of (fake) news As cynical and critical audiences increasingly question the media, what does the future of news look like? LEARN MORE
VEGANISM: THE GOOD, THE BAD AND THE UGLY Mintel experts discuss how veganism has changed the rules of the game across food, beauty and fashion, addressing the good, the bad and the questionable issues surrounding this complex topic. LEARN MORE
#FOLLOWME: THE UNSTOPPABLE RISE OF INFLUENCERS With the help of social media, 'influencers' have made a career from their ability to set trends and inspire action, a power that was once only reserved for celebrities and the elite. But who are these tastemakers and do people still trust them? LEARN MORE
Defining 'clean': Why is clean living so popular? Clean living is about what you put in and on your body. But given an absence of official regulations, how should brands talk to their customers about the clean movement? LEARN MORE
Work-Life Balance: a pipe dream for millenials? This is the ‘work hard, play hard’ generation that can do it all, and with social media adding an extra layer of pressure to look like they are ‘living their best life’, the question arises: at what cost? LEARN MORE
Navigating Facebook advertising in 2019 It may be losing its grip on young people, but Facebook remains, by far, the most influential social media platform on the planet. Amid scandal and controversy, how can advertisers find the right balance between privacy and personalisation? LEARN MORE
No panic: What Brexit really means for consumers What does Brexit really mean for consumers? How is today's culture of individualism affecting the way people think about the economy? And why on earth is consumer confidence peaking despite all the uncertainty?! LEARN MORE
BONUS EPISODE In time for Prime: Amazon Prime Day 2019 A bonus episode of Little Conversation just in time for Amazon Prime Day! Join our expert analysts to understand what Prime Day is all about and how it fits into Amazon's long term strategy. LEARN MORE
Diversity matters: A case for inclusivity in business Brands have a responsibility to change the moral agenda by embracing all differences, no matter age, gender, ethnicity, religion, or disability. Tune in to find out! LEARN MORE
Innovation battle: Our favourite F&D products from 2018 What does a product innovation expert with 30 years of experience think about chickpea beer and probiotic ice cream? Tune in to find out! LEARN MORE
Life doesn't stop at 60: How to target ageing consumers Today, older consumers are more active, fun and open-minded than ever. Then why are they still being neglected by marketers? LEARN MORE
Is food gendered? The slow death of gender-based marketing In an era of gender-neutral language, politics and social interaction, is it time to reconsider gender-focused food and drink products? LEARN MORE