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The beauty industry is moving at a faster pace than ever before, and staying ahead of the game is vital for success. The colour cosmetics market is one of the quickest movers in terms of innovation, and the most demanding in terms of changing fashions and new consumer needs.

Mintel presents a run-down of the emerging trends and micro trends you need to know about right now, using their consumer data and product database to identify those which will hold most impact for consumers. This presentation by Charlotte Libby covers the latest in product preferences, technological advancements, and ingredient demands that are set to change the industry, as well as how to harness the modern consumers’ needs to ensure your brand always stands out from the crowd.

Download our presentation and take away these 3 key findings:

  • Give equal importance to inside and out
  • Focus on creating fun and exciting
  • Packaging is impacted by sustainability and tech

We hope you enjoy our latest insights on Colour Cosmetics. If you’d like to find out more, please contact us about Mintel Beauty and Personal Care.

How will you drive strategy innovation? Don’t miss this opportunity to stay one step ahead—download your free copy today!

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