Market knowledge is essential to business success. Market dynamics are moving faster than ever. Consumer behaviour has never been more complicated to track.


Market knowledge is essential to business success. Market dynamics are moving faster than ever. Consumer behaviour has never been more complicated to track. Factor in globalisation – touching individuals as surely as it changes brands. What’s trending now is doing so right across the planet. The world is getting smaller, but it isn’t any easier to navigate. So market expertise needs to be as strategic as it is granular. It’s still about knowing the details close to home, but also the broader trends cutting across categories and borders alike.

OUR Solutions for Market analysis

Mintel Reports

Mintel Reports include detailed consumer research, sales data and market information along with analysis, context and commentary to provide the complete picture of the past, present and future of key markets.

Mintel Trends

By tracking trends, analyzing and interpreting consumer behavior, Mintel Trends helps you understand changes in culture, markets and brands so you can target consumers more effectively.

Mintel Menu Insight

Menu Insights is your source for trends in the dining experience, menu optimization and new flavors, ingredients and food preparation.

Mintel Food & Drink

Mintel Food & Drink is all our market data, trend tracking and consumer analysis on the food and drink industry, in the hands of our world-class analysts, to give your business the advantage.


From market assessment to landscape analysis, Mintel Consulting delivers a fresh viewpoint supported by rigorous data on brand, innovation, strategy and consumer insight.


You work in sales, marketing, research, product development, strategy or business analysis. It’s your job to understand the commercial opportunities and threats your business will face. You need to know where the white space is, the categories into which you can expand, the territories you can target for growth. You need robust performance and forecast data to support your business case or investment plan. That’s why you turn to us.

What's in it for you


The critical market information you need to help manage and develop your business. Fast access to market share, market size and forecasts. Robustly tested, rigorously assessed.


In-depth market studies that give you objective assessments of consumers, competitors, products and risk.


We can tell you where the market is heading, and about the coming trends. Our compass can steer your creative thought. We can take you where you’re going next.

Category Coverage

Personal care market

Colour cosmetics market

Fragrances market

Facial skincare market

Bodycare market

Hair treatments and colorants market


Market research

Market analysis

Competitive analysis

Market entry study

Market drivers

Market growth rate

Market forecasting

White space analysis

Brand extension

Related Resources

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