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Government restrictions, lifestyle modifications and the economic effects of the COVID-19 pandemic have amended Mintel’s three Global 2030 Food & Drink Trends.

In this presentation, featured at UK Food & Drink Export Connections, our Associate Director – Mintel Food & Drink Alex Beckett looks at how Covid-19 accelerated the predictions we forecasted for the next 10 years. The overview of the future includes the following predictions:

  • Change, Incorporated: Consumers are linking the climate crisis with the pandemic, therefore, they scrutinize brands’ sustainable strategies more than ever before.
  • High-Tech Harvests: Consumer trust in technology increases, as agri-tech innovation booms, possibly meeting demand for local sourcing.
  • Smart Diets: Consumers want to know their unique nutritional needs, and DNA diets are less of a distant future concept.
  • Download your free copy now to find out more about the topic!