Key driver analysis Which product attributes are important when making a purchase decision. Perception radar chart What product characteristics resonate with consumers and where there are gaps. Purchase intent Consumers’ instant reaction to the product and their likelihood to buy it. Verbatims Consumers’ thoughts on products in your comparison groups, in their own words. 77,000+ food and drink products Millions of unique consumer perspectives 16key attributes rated 100 in-depth consumer reactions to each product Unparalleled coverage Mintel Purchase Intelligence tracks food and drink products in four countries with nearly 5 million unique perspectives recorded annually. Personalized experience Your custom homepage will show you the product launches matching your preferred categories and competitive set as well as your saved searches and concepts. Shopper profile Demographic analysis allows you to learn what shoppers of particular stores think of the latest product launches. Automated reporting Turn mountains of data into meaningful insights automated reports including top products, comparison and product assessment. Custom alerts Set personalized email alerts to receive relevant products and data straight to your inbox and keep a pulse on consumer perception. Deep data stories Hone in on commonalities and differentiators to answer questions like what flavors are prominent in the top performing products or what ingredients are common in the low performing ones. How we do it Don’t let the simple interface of Mintel Purchase Intelligence fool you. The level of detail and complexity of the data it conceals is unprecedented. Two years in development, it is an unparalleled undertaking and a unique research solution. Industry Coverage Food Baby Food Bakery Breakfast Cereals Chocolate Confectionery Dairy Desserts & Ice Cream Fruit & Vegetables Meals & Meal Centers Processed Fish, Meat & Egg Products Sauces & Seasonings Savoury Spreads Side Dishes Snacks Soup Sugar & Gum Confectionery Sweet Spreads Sweeteners & Sugar Drink Alcoholic Beverages Carbonated Soft Drinks Hot Beverages Juice Drinks Other Beverages RTDs Sports & Energy Drinks Water
