Purchase Intelligence Screen shot

Key driver analysis

Which product attributes are important when making a purchase decision.

Perception radar chart

What product characteristics resonate with consumers and where there are gaps.

Purchase intent

Consumers’ instant reaction to the product and their likelihood to buy it.


Consumers’ thoughts on products in your comparison groups, in their own words.

77,000+ food and drink products

Millions of unique consumer perspectives

16key attributes rated

100 in-depth consumer reactions to each product

Unparalleled coverage

Mintel Purchase Intelligence tracks food and drink products in four countries with nearly 5 million unique perspectives recorded annually.

Personalized experience

Your custom homepage will show you the product launches matching your preferred categories and competitive set as well as your saved searches and concepts.

Shopper Profile

Shopper profile

Demographic analysis allows you to learn what shoppers of particular stores think of the latest product launches.

Automated Reporting

Automated reporting

Turn mountains of data into meaningful insights automated reports including top products, comparison and product assessment.

Email Alerts

Custom alerts

Set personalized email alerts to receive relevant products and data straight to your inbox and keep a pulse on consumer perception.

Deep data sourcing

Deep data stories

Hone in on commonalities and differentiators to answer questions like what flavors are prominent in the top performing products or what ingredients are common in the low performing ones.


How we do it

Don’t let the simple interface of Mintel Purchase Intelligence fool you. The level of detail and complexity of the data it conceals is unprecedented. Two years in development, it is an unparalleled undertaking and a unique research solution.

Industry Coverage


Baby Food
Breakfast Cereals
Chocolate Confectionery
Desserts & Ice Cream
Fruit & Vegetables
Meals & Meal Centers
Processed Fish, Meat & Egg Products
Sauces & Seasonings
Savoury Spreads
Side Dishes
Sugar & Gum Confectionery
Sweet Spreads
Sweeteners & Sugar


Alcoholic Beverages
Carbonated Soft Drinks
Hot Beverages
Juice Drinks
Other Beverages
Sports & Energy Drinks