Buzz and lifecycle Find out how “loud” a trend is to media, business and consumers Insights into trends Statistics, consumer data and historical insights highlighting patterns in consumer behavior Trendscape Explore the connections between Trends content by focusing on one item. Heatmap Get a global or regional overview of where the stories to support this trend are happening. 15 SECTORS 11demographicgroups 14 themes 4 regions Applications Understand what a trend means for particular sectors and demographics and explore consumer data examples Implications Read analysts insight into the context and significance of trends and observations. The latest observations More than 100 observations per week backed by statistics and data. Advanced search Access the most relevant trends and observations sorted by relevance and recency. Downloadable content Access ready-to-use presentations or select sections to build your own. Customized communication Set email alerts, subscribe to the newsletter or tune into a webinar exploring hot topics in consumer culture What’s Covered Sectors Automotive Beauty Clothing and Footwear Drink Financial Services Food Foodservice Home Household Care Leisure and Entertainment Personal Care Pet Retail Technology Travel Demographic Groups 50-64 Year Olds Affluent Kids Men Millennials Multicultural Parents Seniors (65+) Singles Teens Women Themes Authenticity Connectivity Convenience Diversification Ethical & Environmental Experiences Health & Wellness Individuality Our Surroundings Power & Influence Safety & Regulation Tracking & Privacy Value & Premiumization Work & Play Regions Asia Pacific Europe, Middle East & Africa Latin America North America
