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This presentation offers an overview of the organic consumer so you can understand who they are and what drives them to buy organic products, at the time that examines how the new launches that fall into this category have exponentially increased since 2014, converting France in one of the dominant markets in the world. Furthermore, Mintel’s Global Food & Drink Analyst, Caroline Roux, recommends how brands can exploit their organic’s competitive advantage in the current recession period by:

  • Demonstrating value beyond price
  • Re-positioning around protective health
  • Strengthen the connection between healthy soil and healthy food

Meet our analyst

Caroline Roux, Global Food & Drink Analyst

Caroline provides robust consumer insights and realistic recommendations to dairy and ingredients companies. She tracks global innovation and consumer trends to assist clients in their growth strategies. Caroline’s previous experience includes being a brand manager at a major dairy company.