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Perceptions of the beauty ideal are transforming and consumer preferences dictate what brands create. Stop targeting potential customers by age, skin, hair or body type and be aware that everyone is unique. Bespoke beauty is the future.

Download this presentation to discover:

  • Why consumers need and want more customised services
  • Where the opportunities lie in terms of personalisation
  • What brands should consider when moving towards personalisation

Meet our analyst

Andrew McDougall, Global Associate Director – Beauty & Personal Care

Andrew provides insight and analysis in the market by identifying and tracking the latest trends and product innovations, as well as working with clients to assess market opportunities and provide competitive intelligence analysis. Andrew is an award-winning journalist who has over ten years’ experience in an editorial role, with seven years writing about the cosmetics industry, covering formulation, packaging, regulation and trends.