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Latest research from MINTEL shows that during the course of 2007 almost 1,600 cosmetic surgery procedures were carried out every single day. Indeed, in their quest for the perfect body and eternal youth, Brits put themselves through no less than 577,000 cosmetic operations and treatments this year, up from only 300,000 just two years ago. “Today, the British perception of beauty is based on airbrushed images of models and photos of surgically enhanced celebrities, both young and old. For many the natural look simply can’t compete and leaves them feeling inadequate. This, along with a love of all things anti-ageing is driving Brits towards cosmetic procedures,” examples Alexandra Richmond, senior cosmetics analyst at MINTEL.