80% of Brazilian consumers say brands need to do more to prove that their ethical claims are trustworthy 26% of Brazilian men aged 25-34 define clean beauty as “science-backed,” and 29% are willing to spend more on beauty and personal care products developed by scientists/researchers. ... Read More
The key drivers of change across the beauty industry over the next five years The pandemic has changed consumers’ way of life, and the importance of ethics and the changing role of identity and technology are set to greatly influence the future ... Read More