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Mintel uncovers challenges in quitting smokingBreaking the habit is hard to do. Recent findings from Mintel reveal that two-thirds of regular smokers have tried to quit and failed. Furthermore, nearly 40% of these smokers have tried to quit more than four times but failed every time. ” everyone knows quitting smoking is tough,” comments Billy Hulkower, Senior Analyst at Mintel, “but many people don’t realize how hard it actually is. The majority of current smokers have tried to quit but they haven’t been successful. It’s a difficult battle and people have mixed views on the best methods and products to help them quit.”