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Mintel Group has named Katie Gross, as the Vice President of for United States and Canada, based in Chicago. This new position will report to Jane Henderson, Global President of the Beauty and Personal Care.

As Vice President of America and Canada, Katie will direct the published and custom business. Her wide-ranging experience includes the beauty industry as well as consumer research.
Katie Gross rejoins Mintel from Toluna, the largest global on-line panel company, where she managed a large sales team, pioneered new methodologies relating to online qualitative and quantitative research, as well as many other development initiatives.

For the three years prior to her 4-year tenure at Toluna, Katie held an increasingly responsible position at Mintel within the custom research department, managing board level projects and key accounts.

Before joining Mintel initially, Katie worked in Marketing for many established brands.

“We are delighted to welcome back Katie,”commented Jane Henderson, Global President,”Katie will bring a tremendous skill-based and energy to the role. Our new product “link”has raised the bar and is now the leading industry standard in Beauty research; helping our clients answer what is next. We have experienced Katies professionalism in her last employment with Mintel, therefore we are no stranger to Katies determination to do a great job for our clients.”

Katie commented,”I am looking forward to embracing the challenges and opportunities existing within the USA region. It is already great to be back at Mintel, with such amazing new products”.