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On the evening of Sep.16, the 14th annual China Cosmetics Conference and Bluerose Award Ceremony was held in Shanghai, hosted by Pinguan App, with industry leaders and brand representatives from the Chinese cosmetics industry in attendance. During the awards ceremony, Mintel, the experts in what consumers want and why, won the “Pinguan 2021 Most Influential Data Organization” award for its deep insight into China’s local consumer market, rigorous and in-depth consumer market data support, and leading product innovation concepts.

As one of the most influential awards in China’s cosmetic industry, the Bluerose Award aims to elevate leading companies in the industry with strategic development goals, boosting the creativity of the entire cosmetic industry. At this year’s conference, China Cosmetics  introduced “China Time” as the theme. It gathered heavyweight speakers and business leaders from various industries, and  had more than 1,000 industry elites in attendance. The conference is thus known as the “Davos” of the cosmetics industry.

General Manager, Mintel China, Yan Zhuang, received the award on behalf of the company and said, “To receive this industry award is not only a recognition of Mintel’s achievement, but also strengthens our motivation to continue to help our clients make better business decisions and achieve high-value growth for years to come. Mintel is committed to providing companies and brands with deep and innovative insights that incorporate local consumer needs and global trends to help clients capture first opportunities and make optimal business decisions in a rapidly changing consumer market.”

As a global consulting firm that has been in the Asia Pacific market for more than 20 years, Mintel has served thousands of clients covering dozens of different industries, including food and beverage, beauty and personal care, retail and technology. As the most important growth engine in the Asia Pacific market, Mintel has continued to invest in China in recent years, introducing new products and services like Mintel Global Consumer, 135 new Mintel Reports China across 14 categories, and launching a new, localized, and integrated solution for beauty and personal care brands in China.

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