No crest for the anti-bacterial wave
2007 proves to be a record year for global anti-bacterial launchesHeightened levels of ‘germphobia’ have given rise to a huge influx of new products developed to sanitize home, work and public places.According to the MINTEL Global New Products Database (GNPD), new introductions of ‘anti-bacterial’ non-food products increased from fewer than 200 worldwide in 2003 to some 1,610 in 2006 – an impressive 713% growth. Already this year, we have seen over 1,650 anti-bacterial products launch globally, as manufacturers continue to play on consumer fears about germs.
MintelAdmin
More from Mintel
-
Mintel StoreGet smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....View reports
-
Mintel LeapMintel Leap is a revolutionary new AI-powered platform that will transform your research process....Book a demo
Press Release
2007
0
Related articles
February 26, 2024
Beauty and Personal Care
Article
Despite stagnant growth in the haircare category, 35% of Indian consumers have increased the time spent on haircare routines in the six months leading to September 2023, with 44% expressing…
October 2, 2023
Beauty and Personal Care
Article
Mintel, the experts in what consumers want and why, has today (2 October 2023) announced three key trends set to impact the global beauty and personal care industry in 2024.
September 28, 2023
Beauty and Personal Care
Article
41% of those who believe affordable and premium products are comparable in efficacy also say they prefer to buy premium makeup, no matter the price. 43% of male makeup users…
Featured Downloads