Credit Card Direct Mail Drops Again

Financial institutions still adjusting strategy in credit-tightened market, says Mintel ComperemediaThe number of credit card offers mailed to Americans has declined for the third consecutive quarter, according to new research from Mintel Comperemedia. Estimated acquisition mail volume for credit cards fell nearly 8% from Q1 2008 to Q2 2008 (from 1.67 billion to 1.54 billion).Credit card direct mail sent to obtain new customers has declined steadily since Q3 2007, when Mintel Comperemedia estimated total volume reached 1.86 billion pieces. The mail volume estimated for Q2 2008 represents a 17% decline since Q3’s high.