Mintel Comperemedia: Number of credit card offers sent to Americans declines to lowest point in over three years

The credit crunch is far from over and it couldn’t be more apparent anywhere than in credit card direct mail offers sent to consumers. Analyzing credit card direct mail trends, Mintel Comperemedia found that the total estimated volume for credit card acquisition offers reached only 1.34 billion during Q3 2008.Credit card acquisition mail volume has declined steadily since late 2006, according to Mintel Comperemedia. Q3 2008’s estimated mail volume of 1.34 billion represents a 13% decline from the quarter before (Q2 2008) and a 28% drop from one year earlier (Q3 2007). In 2005 and 2006, Mintel Comperemedia tracked an average of 2.07 billion credit card acquisition offers quarterly.