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It’s an understatement to say it’s been a rough year for the financial services industry. But facing unprecedented hardships, many companies still found the inspiration and funding for truly innovative direct marketing. Mintel Comperemedia, a leading provider of competitive intelligence, has selected the five financial services direct marketing campaigns it views as the most innovative and insightful of 2008.
“In this volatile year, we saw many financial institutions trim marketing budgets to control costs and maintain profitability,” comments Stephen Clifford, VP of Financial Services for Mintel Comperemedia. “But even with reduced ad spend, many financial services companies still harnessed direct mail and email in an effort to connect with consumers and maximize ROI. The companies we’ve selected all did an excellent job of combining time-relevant offers with unique creative execution.”