Mintel Links up with INSEAD Professor for Academic Research

Mintel, the experts in what consumers want and why, announced today that it has linked up with Professor Pierre Chandon from world famous business school INSEAD to provide data support with Mintel Global New Products Database (GNPD) for Professor Chandon’s academic research work in the food and drink marketing innovation area.

Professor Pierre Chandon is the L’Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD in France, and the Director of the INSEAD-Sorbonne University Behavioural Lab. He studies innovative marketing solutions to better align business growth with consumer health and wellbeing.

“The Partnership with Mintel will definitely help make my academic research be more diverse in terms of data source and data analysis,” says Professor Chandon. “My research work covers many countries and regions trying to find insights into different issues. Mintel is a global company with local business operation and expertise and provides unique high-quality, detailed product data on new products that will be useful for my academic research. I am confident that this partnership with Mintel will bring unique data and insights into the academic research cycle.”

As a leading marketing intelligence firm headquartered in London, Mintel’s analysis of consumers, markets, new products and competitive landscapes provides a unique perspective on global and local economies. Since 1972, Mintel’s predictive analytics and expert recommendations have enabled thousands of clients to make better business decisions faster.

“We’re delighted to be in partnership with Professor Chandon. His research has a major academic influence and is of great benefit for food and drink brands to further innovate, grow their businesses and better meet market needs, ” says Matthew Nelson, General Manager of Mintel APAC. “Our access to a global network of field associates helps Mintel GNPD combine local and global expertise in 86 markets, our wealth of experienced global in-house analysts also provide the expertise to help brands put the data into real business contexts.”

About Pierre Chandon

Pierre Chandon is the L’Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD and the Director of the INSEAD Sorbonne University Behavioral Lab. He is an expert in food marketing and in the behavioral science of eating. His cases have won 10 awards and he won the “Outstanding Contribution to the Case method” and the “Outstanding Case Teacher Competition” from the CaseCentre. His research shows how epicurean food marketing, by focusing on food as pleasure, not fuel, can help align health, business, and eating enjoyment. His articles, blogs, videos are available on www.pierrechandon.com. You can follow him on Twitter https://twitter.com/pierrechandon or LinkedIn https://www.linkedin.com/in/pierrechandon.

About INSEAD, The Business School for the World

As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to develop responsible leaders who transform business and society. Our research, teaching and partnerships reflect this global perspective and cultural diversity.

With locations in Europe (France), Asia (Singapore), the Middle East (Abu Dhabi), and now North America (San Francisco), INSEAD’s business education and research spans four regions. Our 165 renowned Faculty members from 41 countries inspire more than 1,300 degree participants annually in our MBA, Global Executive MBA, Specialised Master’s degrees (Executive Master in Finance and Executive Master in Change) and PhD programmes. In addition, more than 11,000 executives participate in INSEAD Executive Education programmes each year.

INSEAD continues to conduct cutting-edge research and innovate across all our programmes. We provide business leaders with the knowledge and awareness to operate anywhere. Our core values drive academic excellence and serve the global community as The Business School for the World.