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Mintel, the world’s leading market intelligence agency, today (29 January 2015) announced the opening of a new office in Munich. Mintel over a number of years has generated extensive research into the German speaking market and the launch of Mintel Germany GmbH marks another step for the firm’s involvement in this region.

The Munich office will stand as Mintel’s hub for the D-A-CH and Central Eastern Europe region and will also support the company’s development in the Polish market. The office opening follows the successful appointment of Katya Witham and Julia Buech as Food and Drink Analysts for the German Market in April.

Peter Haigh, Mintel CEO, said:

“As part of our continued growth and success in the D-A-CH and Central Europe region, we are delighted to announce the opening of Mintel Germany GmbH. By setting up an office in Munich, we will be able to sustain our efforts and progress in Central Europe and ensure our expert analysis is efficiently delivered to our clients based in the region. It will also aid us in delivering our research further afield and continue to engage businesses in the conversations our research motivates.”

The launch of Mintel Germany GmbH in Munich will be the company’s thirteenth office opening, with bases also located in London, Chicago, Belfast, Kuala Lumpur, Mumbai, New York, Sao Paolo, Shanghai, Singapore, Sydney, Tokyo and Toronto. Mintel’s specific coverage of the German region includes analysis on consumers, markets and product innovation in the food and drink, beauty and household categories.

For all press enquiries please contact Mintel’s Press Office on +44 (0)207 600 5703.

Mintel Germany GmbH is located at Konrad-Zuse-Platz 8 D-81829 Munich Germany. Full contact details for the office can be found here