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Mintel Comperemedia, an industry-leading competitive marketing intelligence agency, has hired Laura Ziemer as Director of Insights.

Ziemer, based in Comperemedia’s Chicago headquarters, is responsible for leading omnichannel report development and providing insights across the channel marketing spectrum for a range of industries, including financial services, insurance, telecommunications and retail.

Drawing on her background as a creative brand strategist, with more than 10 years of client and agency experience, Ziemer is already making a positive impact and guiding Comperemedia clients’ business decisions.

Julie Lizer, Senior Vice President of Insights, Americas, at Mintel said:

“At Comperemedia, we are laser-focused on helping our clients grow their business. While we have a legacy of nearly twenty years leading the marketing intelligence industry, we strive to be agile so we can anticipate what our clients will need. Bringing Laura onto our team was a forward-looking leap that is already delivering incredible value to our clients.

“Laura embodies our culture of innovation, learning and expertise. From day one, she has elevated our insights with her depth of knowledge in the digital marketing space. This industry is fast-paced and complex, but Laura’s strategic mindset and passion help her and her team deliver the insights our clients need to succeed. Best of all, it is a pleasure to work with Laura! We’re thrilled to have her on the team.”

Ziemer will play a major role in Comperemedia’s future success by helping drive innovation in the brand’s product development strategy, as well as supporting the continued evolution of Comperemedia’s world-class client insights services.

Shafiq Rajani, Vice President, at Mintel Comperemedia said:

“The ability to speak to programmatic versus direct advertising, ad networks, efficiencies in search marketing and how companies buy across social media platforms allows Comperemedia to tell the most complete story from ad to ad path to media spend strategy.    

“Laura’s insights into the world of omnichannel marketing have quickly become the favorite part of our clients’ day. She is driven by an obsession to stay one step ahead of what’s happening in the digital advertising world and her tenacity and obsession is having a huge impact on the cultural shift that is happening among our already strong analyst team. It’s an exciting time to work at, and with, Mintel Comperemedia.”

Interviews with Laura Ziemer, Director of Insights, Shafiq Rajani, Vice President, and Julie Lizer, Senior Vice President of Insights are available upon request from the press office.