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In today’s design conscious world, the packaging of a product is now just as important as what’s inside. With this in mind, Mintel Research Consultancy, Mintel’s bespoke research division, has launched The Packaging Appreciation Club (PAC), designed for companies interested in packaging innovation. Every quarter, Mintel’s experts will send members of the club a selection of 10 new products from around the world, each with a pack design that really stands out from the crowd. Members will also receive a short presentation explaining exactly why these products were chosen and how the novel ideas can be adapted to work successfully in different categories and markets.