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Mintel, the experts in what consumers want and why, has today (Tuesday, 22nd October) announced the launch of Mintel Reports Germany. Backed by a rigorous and meticulous methodology, Mintel Reports Germany combines consumer research, market data and competitive analysis to provide manufacturers, companies and brands with a 360-degree view of consumer industries.

With unique predictions to unlock new local and global opportunities, it’s the smartest way to understand German consumer markets. Benefiting from Mintel’s extensive consumer trends expertise, Mintel Reports Germany identifies what’s shaping demand today and tomorrow, whilst highlighting future market opportunities.

The new consumer research tool covers a range of industries including beauty, drinks, food, lifestyles and personal care. Each report features key findings, trend observations, expert recommendations and actionable insights from Mintel’s team of local German analysts and is backed by global category expertise.

Bettina Krechel, Research Director, Mintel Reports Germany, said:

“Mintel Reports Germany gives companies and brands a unique, concise and incisive perspective of key consumer industries and encompasses robust data on consumers, markets, competitors and products.

“With immersive and interactive databooks that challenge assumptions about German consumers and provide strategic, action-oriented recommendations – delivered in an easy to understand way, Mintel Reports Germany helps our clients understand what consumers want and why.

“It’s an exciting time at Mintel as we continue to build our German research team with experts who have a wealth of knowledge and experience across industries, categories and demographics. They not only deliver reports, but also help our clients find solutions to drive their business success.”

Liz Westcott, Mintel European Managing Director, said:

“After years of helping businesses in Germany prosper and grow, Mintel is making a huge investment in the market with the launch of Mintel Reports Germany. With the winning combination of local expert recommendations and global consumer knowledge, Mintel Reports Germany helps manufacturers, companies and brands serving the German market to identify future opportunities and make better decisions faster.

“As the world’s leading market intelligence agency, our analysis of consumers, markets, new products and competitive landscapes provides a unique perspective, and forms the cornerstone of Mintel’s future growth strategy across Europe.”