We wish you a 'cautious' Christmas

December 7, 2004

Latest research from MINTEL finds a definite air of caution amongst this year’s Christmas shoppers, as they tentatively get ready for the festive season. While last year well over half (54%) of British adults said that they ” usually spend more than they plan to ” at Christmas, this has fallen to just 44% this year and more people than ever are also planning to stick to their budget. What is more, one in ten (10%) adults say that they will be spending ‘a lot less than last year’, which is twice as many as the 5% who said this in 2003. Back in 2003, 15% of adults said that they ‘tend to go into debt over Christmas’, by increasing their overdraft, spending on their credit card or even taking out a loan. In just one year, this has fallen to as few as one in ten (10%).

Related articles
February 15, 2024
Retail
Article
While Amazon maintains its position as the most shopped brand for US online shoppers (84%), some demographics, like Gen Z, have multifaceted and evolving opinions of the e-commerce giant. Mintel…
November 17, 2023
Retail
Article
It’s said that ‘money can’t buy happiness’, and most Brits (74%) believe that it can’t buy a happy Christmas either – according to the latest Mintel festive research. This is…
October 9, 2023
Consumer
Article
Nearly half (48%) of winter holiday shoppers agree they are open to shopping for pre-owned gifts for the 2023 holiday season. 45% of winter holiday shoppers plan to shop during…
Featured Downloads