56% of Americans stop buying from brands they believe are unethical

Ethics have become increasingly important to a company’s reputation at a time when public opinion can go viral in an instant. New research from Mintel reveals that 56 percent of US consumers stop buying from companies they believe are unethical. What’s more, over one third (35 percent) of consumers stop buying from brands they perceive … Continue reading 56% of Americans stop buying from brands they believe are unethical