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While Brits have started to cut back on life’s little luxuries, things are still looking remarkably good in the dog house, with latest research from Mintel showing that the pet accessories and healthcare market is thriving. Indeed, this year we will spend a massive £484 million on the family pet. Despite the economic downturn, this is a healthy 4% increase on last year’s figures. Meanwhile, since 2003 sales have grown by a tail-wagging 19%. And it seems that nothing will get in the way of us indulging our pets. While households continue to feel the squeeze, sales of pet accessories and healthcare are withstanding toughening economic conditions well, with a further 12% growth expected in the next 5 years.