Children's comics and magazines are doing fine and dandy
Many of us will remember comic book heroes Dennis the Menace, Minnie the Minx and Desperate Dan. And while you might think that when faced with competition from modern technology, comic books would have been left behind, latest research from Mintel shows that this childhood classic is still going strong today- albeit with a modern twist.Indeed, things are looking good in the world of comics and children’s magazines. Valued at £136 million this year, sales have seen a massive 72% growth since 2003. Meanwhile, sales of women’s magazines increased by just 15% over the same period and teenage magazines declined by 61%.
-
Mintel StoreGet smart fast with our exclusive market research reports, delivering the latest data, innovation, trends and strategic recommendations....View reports
-
Mintel LeapMintel Leap is a revolutionary new AI-powered platform that will transform your research process....Book a demo