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So you thought England was a ‘green and pleasant land’, well think again. Latest research from MINTEL finds that despite high awareness of key environmental concerns, as many as six out of ten (60%) British adults are not fully switched on to green and ethical issues.Today, one in five adults (20%) has been classified by Mintel as ‘Too Busy to Care’. These consumers are simply too busy to take these issues into consideration, and are apathetic towards green concerns.