Available 24 hours a day, Mintel's global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights across categories and countries.

Instead of returning from a well-earned break relaxed, rested and tanned, large numbers of Brits are coming home toned but windswept and saddle sore. Latest research from MINTEL finds, that Brits blew some £120 million on dedicated cycling holidays in 2006. Over the year, biking-mad Brits went on an exhausting 450,000 of these two wheeled holidays, with some operators experiencing as much as a 30% increase in bookings on 2005 figures. But the research shows this is merely the tip of the iceberg, as MINTEL estimates that a further 2.25 million holidays taken by Brits last year included some kind of cycling adventure, such a day’s bike hire or a mounted city sightseeing tour.