Mintel Consulting

Customised growth strategies for the world’s most ambitious brands.

Meet the ‘What’s next?’ team

You know Mintel for world trusted data and expert analysis, well we’re the “What’s next?” team.

At Mintel Consulting, we’ll help you digest the data then apply customised insights to your specific growth goals.

Think of us as an extension of your Marketing, Insights and R&D teams to deliver tailored opportunities to help propel market expansion and fuel consumer demand.

We’ll identify opportunity to propel Innovation Strategy

To shape the best innovation strategy, sometimes you need to look at the data in a whole new way.

That’s where we come in. We’ll help you understand your consumers, analyse your competitive landscape, identify emerging product trends, and determine the optimal launch strategy for maximum impact. We’ll uncover current and future market opportunities to provide you with the insights you need to succeed.

Our Capabilities
Concept Generation, Formulation Strategy, Claims Strategy, Packaging Strategy, Offer Architecture
Mintel Consulting

We’ll find the spark to ignite Market Growth

Whether you’re launching or revitalising a product, we’ll utilise our enviable data resources to find that spark for growth.

We’ll help you identify ideal target groups and new categories for brand expansion. Plus we’ll guide you through market analysis, insights, and positioning to ensure you connect with the right audience and achieve your growth objectives.

Our Capabilities
Market Suitability/Product Fit, Category Expansion Forecasting, Brand Strategy, Market Opportunity, White Space Discovery
Mintel Consulting

We’ll capture the zeitgeist to fuel Consumer Demand

We know consumers, shoppers, but most of all, humans. Their intent, behaviour and sentiment for your brand, as well as your competitors. We’ll capture the zeitgeist of Gen Alphas through to Boomers.

We’ll help anticipate change of attitudes and usage, we’ll amplify the opportunities and how best to invigorate demand.

Our Capabilities
Behaviour, Intent and Sentiment, Consumer Trends and Forecasting, Growth Opportunities and Demand Generation
Mintel Consulting

How we do it: Using world trusted methods

No project is the same. We’re willing to disrupt to give you world class growth solutions.

Our specialist methods combine to give you tailored and innovative solutions to your business challenges. Including:

  • Predictive Modelling
  • Advanced Analytics
  • Trends & Foresight
  • Competitive & Business Intelligence
  • Primary Research
  • Mystery Shopping
  • Ideation Workshops
  • Social Listening

To find out more on how we can use our methods to help drive your growth strategies get in touch today.

Mintel Consulting
Mondelēz International

Mintel Consulting gives us great insights around our competitive landscape. Their point of view and analysis helps us to understand what’s going on beyond the world of snacking. I truly enjoy our partnership on a day to day basis!

Mondelēz International

Vorwerk

Mintel Consulting consistently delivers the insight and recommendations we need.

Vorwerk

Network Rail

From the initial pitch stage to project execution, Mintel Consulting has demonstrated exceptional levels of collaboration, working fully in partnership with us to deliver unique, actionable insight.

Network Rail

Mintel Consulting

Ask ‘What’s next?’ today

To understand how we can help with your market, innovation and consumer growth plans, fill out the form below.

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