Mintel Global New Products Database
The definitive source to track and analyse global product innovation.
With global coverage of key new products launched, GNPD (Global New Products Database) is your destination for data, analysis and insight on CPG product innovation.
Our team picks up new global product launches from the top retail channels in each market. We analyse and categorise everything about them, from ingredients to innovation, promotion to packaging. We incorporate multiple data sources, 40,000 new products a month, sourced from 86 of the world’s major economies – using local shoppers to obtain accurate information directly from the field. That gives us the depth of resources we need to track trends in global product innovation and retail success.
Trusted by over 64,000 marketers, innovators, researchers and scientists worldwide.
It provides the granularity you need with hundreds of millions of data points covering 270 subcategories, 140 product claims, 200 packaging attributes, and over 46,000 ingredients.
GNPD can help with:
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Marketing & Advertising + –
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Category Management + –
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Packaging & Design + –
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Research & Development + –
Mintel GNPD gives us a lot of extremely valuable information on how our ingredients are used in products with specific claims. That is critical for us because many of our customers change their formulations and launch new products all the time.
Evonik
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