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Whether purchasing from a retail store or through the salon, consumers have a wide range of thoughts when it comes to professional haircare. Observing recent trends highlights new ways to pique consumer interests.

As professional haircare products are typically priced higher, consumers are wary of buying new products. Brands face these needs through innovative techniques based on size, uses and lasting results.

A deep dive into eCommerce Intelligence beauty brand review data, paired with Mintel consumer data, reveals competitive opportunities and learnings for beauty and personal care brands. Download now for a list of professional haircare brands our experts compiled to better understand why consumers are gravitating toward certain brands and products.