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As trends and consumer attitudes change, the personal care category needs to evolve to remain relevant and the shaving sector is no exception. Environmental concerns, price points for female products and the approach to grooming are just a few trends that are making brands shift their attention. Check out how brands can transform and revitalize the shaving category and what opportunities lie ahead.

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  • Why making sustainability is a must-have
  • How to treat shaving as an art form
  • What retailers are doing to make products gender-neutral

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