Complete the form to Download your copy* all fields are requiredThank you for your interest!To download your copy, please click here. YOUR DATA, OUR RESPONSIBILITY Here at Mintel, we understand the importance of having confidence in how your data is handled, which is why we only ask for your data in order to: Provide you with relevant, and beneficial, communications Give you the opportunity to engage with our sales team Ensure the effectiveness of our promotional campaigns Better understand how people interact with our website You have the right to object to this processing or to change the communications we send you at any time. To Read more about Mintel’s Data processing guidelines, click here: Mintel’s Privacy Policy & Mintel’s Cookie Policy. First Name i Why do we collect this? Because knowing who you are allows us to personalise our communications and assess our campaigns. Last Name i Why do we collect this? Because knowing who you are allows us to personalise our communications and assess our campaigns. Company i Why do we collect this? Because knowing your company, whether you’re an existing client or new, keeps our communications relevant. Job Title i Why do we collect this? Because knowing what you do helps us tailor the ways in which we can help. Business Email Address i Why do we collect this? Because we want to send you a permanent link to the report… and if you agree, we’d love to stay in touch. Business Phone i Why do we collect this? Because sometimes it’s better to talk and we’d like to truly understand your requirements. Industry i Why do we collect this? Because knowing your industry allows us to gauge interest and keep all our offerings relevant. Select your industry Academic Advertising & Media Automotive Beauty & Personal Care Consumer Electronics Consumer Packaged Goods Drink Financial Services Food & Foodservice Government Health and Wellness Hospitality Household Professional Services Retail Sports & Entertainment Telecommunications Travel & Tourism Other Location i Why do we collect this? Because knowing where you’re based helps us assess our campaigns and, if needed, allows you to speak with a local representative. Select your location United Kingdom United States Afghanistan Aland Islands Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia, Plurinational State of Bonaire, Sint Eustatius and Saba Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo, The Democratic Republic of the Cook Islands Costa Rica Cote d'Ivoire Croatia Cuba Curacao Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands (Malvinas) Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Heard Island and McDonald Islands Holy See (Vatican City State) Honduras Hong Kong, China Hungary Iceland India Indonesia Iran, Islamic Republic of Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, Democratic People's Republic of Kuwait Kyrgyzstan Lao People's Democratic Republic Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macau, China Macedonia, The Former Yugoslav Republic of Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Federated States of Moldova, Republic of Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Reunion Romania Russian Federation Rwanda Saint Barthelemy Saint Helena, Ascension and Tristan da Cunha Saint Kitts and Nevis Saint Lucia Saint Martin (French part) Saint Pierre and Miquelon Saint Vincent and The Grenadines Samoa San Marino Sao Tome and Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Sint Maarten (Dutch part) Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia and the South Sandwich Islands South Korea South Sudan Spain Sri Lanka Sudan Suriname Svalbard and Jan Mayen Swaziland Sweden Switzerland Syrian Arab Republic Taiwan, China Tajikistan Tanzania, United Republic of Thailand Timor-Leste Togo Tokelau Tonga Trinidad and Tobago Tunisia Turkey Turkmenistan Turks and Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United States Minor Outlying Islands Uruguay Uzbekistan Vanuatu Venezuela, Bolivarian Republic of Vietnam Virgin Islands, British Virgin Islands, U.S. Wallis and Futuna Islands Western Sahara Yemen Zambia Zimbabwe State Select your state Alaska Alabama Arkansas Arizona California Colorado Connecticut District of Columbia Delaware Florida Georgia Hawaii Iowa Idaho Illinois Indiana Kansas Kentucky Louisiana Massachusetts Maryland Maine Michigan Minnesota Missouri Mississippi Montana North Carolina North Dakota Nebraska New Hampshire New Jersey New Mexico Nevada New York Ohio Oklahoma Oregon Pennsylvania Puerto Rico Rhode Island South Carolina South Dakota Tennessee Texas Utah Virginia Vermont Washington Wisconsin West Virginia Wyoming Company Annual Revenue Select company annual revenue $0-$24 million $25-$99 million $100-$999 million $1+ billion City I accept Mintel’s Privacy Policy I would like to receive the Mintel Newsletter i Bursting with fresh perspectives, key trends and ground-breaking insight, our newsletter provides Mintel expertise straight to your inbox. I would like to receive related Mintel content i Free reports, essential industry information, offers/sales opportunities and invites to exclusive events, click here to receive even more Mintel know-how. As trends and consumer attitudes change, the personal care category needs to evolve to remain relevant and the shaving sector is no exception. Environmental concerns, price points for female products and the approach to grooming are just a few trends that are making brands shift their attention. Check out how brands can transform and revitalize the shaving category and what opportunities lie ahead. Spread the Word Share Share Tweet DOWNLOAD YOUR COPY NOW TO FIND OUT: Why making sustainability is a must-have How to treat shaving as an art form What retailers are doing to make products gender-neutral Don’t miss this opportunity to stay one step ahead – download your free copy now!
As trends and consumer attitudes change, the personal care category needs to evolve to remain relevant and the shaving sector is no exception. Classic grooming tools, gender-neutral products and environmentally-conscious materials are just a few trends gaining momentum that can transform and revitalize the shaving category. Upcycling ocean plastic Eco-warriors and brands alike are drawing attention to the vast amount of post-consumer plastic that ends up in the oceans, as well as the detrimental effect on wildlife and ecosystems. Rising concerns over how products that are made predominantly of plastic (eg razors) are disposed of has created a shift in product development. Many companies are now looking for alternatives and even ways to upcycle ocean plastic. Adidas partnered with Parley to create limited-edition sneakers using ocean plastic gathered from beaches and coasts before it reaches the ocean. New sustainable uses for invasive plant species Seed Phytonutrients creates green, sustainable packaging to match its product formulations and the lifestyle of the consumer. Its partner, Ecologic created a water-resistant paper bottle with a recyclable liner that holds up in the shower. Paper can come from a variety of non-traditional sources. Michigan-based artist, Katie Grzesiak, harvests invasive plants that are usually destined for compost heaps and uses them to create handmade paper. Plants such as garlic mustard spread quickly and are difficult to control, but could provide a new source for compostable, sustainable packaging materials for personal care products. Bringing back a classic Nostalgia is more than just a trend and it is seen across art, fashion and design categories. Olde-world-style barbershops are popping up in every major city across the globe, reinvigorating old grooming techniques for a new audience. One popular barber service is the classic hot towel, straight razor shave. The Morrama Angle Razor serves to re-imagine the classic art of shaving with a safe and easy-to-use straight razor design. It also offers a more sustainable option with replaceable razor blades. At-home grooming becomes second-nature The market has been flooded with grooming products that cater to the latest trends in facial hair. Men are becoming more comfortable with routine grooming at home rather than visiting a professional to meet their needs. The Groomarang is a brush, comb and shaper in one that allows the user to trim their beard, neck hair and even around a goatee with confidence and precision. By creating easy-to-use, at-home tools, control over professional style grooming is back in the hands of the consumer. Brands go genderless UK retailer, John Lewis announced it was removing boy’s and girl’s labels from children’s clothing to reduce gender stereotypes. Online retailer ASOS launched its Face + Body platform with products for all genders. Australian botanical haircare brand Mr. Smith focuses on style, substance and simplicity and less on gender. With sleek, genderless packaging and universal products and formulations, the concept of fluidity is a focus. Mintel 2018 Global Beauty and Personal Care Trend, ‘My Beauty, My Rules’ looks at younger consumers’ desire not to be placed into boxes, so brands must consider ideas like flexibility and inclusion in order to stay relevant. The Pink Tax debate Women’s shaving products have long been viewed as simply more colorful versions of basic men’s products yet they carry a higher price tag. Today’s consumer no longer falls into the trap of buying a product just because it’s cute. Effectiveness and value for money have become critical to buying choices. Startup My Billie is apologizing on behalf of all razor companies for making women overpay for pink razors for so long. The first mail-order razor subscription company for women, My Billie offers a Pink Tax Rebate when users sign up and refer their friends. Product modernization Bi-directional blades Schick Intuition f.a.b. Razor safely shaves back and forth, allowing for shaving without lifting the razor from the skin. Facial hair removal for women Venus Face Perfection is designed to remove hair from sensitive areas of the face including chin, upper lip and between the eyebrows. Does-it-all razor Philips OneBlade trims, edges and shaves any length of hair from the face with one replaceable blade.