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The soft drinks landscape has been radically altered by the COVID-19 pandemic, and there is a heightened need for brands to deliver products which offer value-for-money. This presentation, featured at Prodalim Day, explores how brands can tap into consumer’s renovated values and needs.

Alex Beckett, Associate Director of Mintel Food & Drink explores the current demands and behaviours of the soft drink consumer and draws a map of the latest innovation in this category.

In this presentation, you will find out:

– Why consumers choose drinks that support their health and wellbeing needs.
– Where indulgence and pleasure sit in the new mix of consumers’ drivers.
– Why the trust element is more important than it ever was.

Download your free copy of “What drink consumers want in the next normal” to discover more.