Why research needs human intelligence, not just AI to succeed Like so many industries, research has experienced extraordinary change in the form of new technologies and the emergence of AI and machine learning. But it is the human ... Read More
Robinhood’s epic fail: 3 learnings for banks In case you haven’t heard, Robinhood, the fintech trading app that reportedly now has more users than E-Trade, made an embarrassing about-face last week after shutting down its ... Read More
The need for brand clarity: Understanding the post-election American consumer The 2016 presidential election divided the nation presenting a quandary for many brands. Do they steer clear of political discourse altogether or jump in and risk isolating customers ... Read More
Amex partners with Uber to reinvent flagship Platinum Card for a new generation American Express today announced, arguably, the most significant overhaul of its flagship Platinum charge card since it was launched in 1984. The move follows last fall’s headline grabbing ... Read More
Two sides to every coin: Understanding the post-election American consumer The expression, “there are two sides to every coin,” is a useful rule-of-thumb for brands and marketers to live by as they navigate the post-election consumer environment in ... Read More
The impact of the 2016 election on the US consumer The US election results have many Mintel clients seeking answers today. Andrew Davidson, Mintel SVP, Research, comments on what the vote will mean for consumer spending in the US: "Americans ... Read More
Money20/20 Day 4: Collaboration As Money20/20 drew to a close, it became apparent that the overriding theme was collaboration and that established players, tech companies, FinTech startups and regulators need to work ... Read More
Money20/20 Day 3: Innovation Innovation was a recurring theme on Day 3 as the Money20/20 agenda continued to focus on the future of payments. In a morning roundtable on network innovation, Gary ... Read More
Money20/20 Day 2: Context Day 2 of Money20/20 was all about context. Whether that means contextual checkout, contextual commerce, contextual payments or contextual credit, it’s all about providing a frictionless experience for ... Read More
Money20/20 Day 1: Zooming There was palpable excitement in the air yesterday as Money20/20 – described last year by Mintel as the “hottest event in payments” – returned to Las Vegas for the ... Read More
How to make email marketing re-relevant for a new generation Last week, a group of passionate and inquisitive marketers gathered at Mintel’s Chicago office for another forward-thinking Big Conversation event. The hot topic of the day was “Email ... Read More
Chase Sapphire Reserve: What marketers need to know In a recent article, “Value-Seekers Warm to a $450 Credit Card Fee,” Stacy Cowley, of the New York Times, describes the unorthodox launch of the new Chase Sapphire ... Read More
