Adam Steel

Adam Steel is Mintel’s Trends Analyst for the European region, identifying changes in the patterns of consumer behaviour to detect new trends. He publishes observations on Mintel’s Trends platform that cover innovations, creative marketing campaigns and product launches.

Wet and Windy Ads in Germany

Fashion brand Scotch & Soda has launched an outdoor campaign in Germany featuring interactive billboards that change depending on the weather. The digital billboards Scotch & Soda is using ...

Tackling loneliness

The UK government has appointed a minister for loneliness, whilst outlining plans to develop a wider strategy on the issue. The appointment comes after recommendations made by the ...