The ‘next normal’ of COVID-19 amplifies basic wellness needs At the start of 2020, we highlighted that the wellness industry needed to become more attainable to reach a wider net of consumers. Instead of focusing on niche, ... Read More
COVID-19: How brands can support consumer wellness during isolation The growing spread of COVID-19 is altering consumer routines – from spending time with family and friends to partaking in usual activities such as going to the gym ... Read More
Wellness trends to watch in 2020 In 2019, consumer investment in health and wellbeing was universal and prioritized by all. The definition of personal health expanded to include emotional and mental wellness, welcoming a ... Read More
What healthcare brands are doing to address mental health Mental health is quickly emerging as an integral component of consumer well-being. Once an aspect of health that brought shame and discomfort, adults are more open to acknowledging ... Read More
Navigating health brands through the genderless movement Next-generation consumers expect their products to take a definitive stance on gender inclusivity and equality, challenging brands to be increasingly aware and responsive. While the gender spectrum has ... Read More
3 ways brands can connect with men on wellness Marketing to men has long been based on traditional stereotypes – defining the male figure as the family breadwinner; a strong, silent decision-maker, physically superior to the female ... Read More
