The influence of wellness on traditional health products More than ever before, adults are prioritizing aspects of their health that support the full spectrum of mental, physical and emotional wellbeing. The rise of holistic wellness stems ... Read More
Wellness trends to watch in 2021 At the start of 2020, consumers were optimistic about their personal wellbeing: goal setting was ambitious and adults were motivated to improve their health. Mindsets quickly changed when ... Read More
[WATCH] Consumers want more control over their health management and healthcare experiences Control over health is a main focus for consumers in light of COVID-19, but just more than a quarter feel less in control of their health this year ... Read More
Brands support consumer wellbeing to combat election-year anxiety Throughout 2020, social awareness, political conversations and cultural awakenings have influenced consumer lifestyles and allegiances. Feeling connected to a cause is now at the core of American values ... Read More
COVID-19 sparks call to action for flu vaccinations in healthcare industry In the midst of the COVID-19 pandemic, feeling safe, healthy and protected is more important than ever. The continued spread of the virus in the US sheds light ... Read More
The ‘next normal’ of COVID-19 amplifies basic wellness needs At the start of 2020, we highlighted that the wellness industry needed to become more attainable to reach a wider net of consumers. Instead of focusing on niche, ... Read More
COVID-19: How brands can support consumer wellness during isolation The growing spread of COVID-19 is altering consumer routines – from spending time with family and friends to partaking in usual activities such as going to the gym ... Read More
Wellness trends to watch in 2020 In 2019, consumer investment in health and wellbeing was universal and prioritized by all. The definition of personal health expanded to include emotional and mental wellness, welcoming a ... Read More
What healthcare brands are doing to address mental health Mental health is quickly emerging as an integral component of consumer well-being. Once an aspect of health that brought shame and discomfort, adults are more open to acknowledging ... Read More
Navigating health brands through the genderless movement Next-generation consumers expect their products to take a definitive stance on gender inclusivity and equality, challenging brands to be increasingly aware and responsive. While the gender spectrum has ... Read More
3 ways brands can connect with men on wellness Marketing to men has long been based on traditional stereotypes – defining the male figure as the family breadwinner; a strong, silent decision-maker, physically superior to the female ... Read More