Andrea Wroble

At the start of 2020, consumers were optimistic about their personal wellbeing: goal setting was ambitious and adults were motivated to improve their health. Mindsets quickly changed when ...

Control over health is a main focus for consumers in light of COVID-19, but just more than a quarter feel less in control of their health this year ...

Throughout 2020, social awareness, political conversations and cultural awakenings have influenced consumer lifestyles and allegiances. Feeling connected to a cause is now at the core of American values ...

In the midst of the COVID-19 pandemic, feeling safe, healthy and protected is more important than ever. The continued spread of the virus in the US sheds light ...

At the start of 2020, we highlighted that the wellness industry needed to become more attainable to reach a wider net of consumers. Instead of focusing on niche, ...

The growing spread of COVID-19 is altering consumer routines – from spending time with family and friends to partaking in usual activities such as going to the gym ...

In 2019, consumer investment in health and wellbeing was universal and prioritized by all. The definition of personal health expanded to include emotional and mental wellness, welcoming a ...

Mental health is quickly emerging as an integral component of consumer well-being. Once an aspect of health that brought shame and discomfort, adults are more open to acknowledging ...

Next-generation consumers expect their products to take a definitive stance on gender inclusivity and equality, challenging brands to be increasingly aware and responsive. While the gender spectrum has ...

Marketing to men has long been based on traditional stereotypes – defining the male figure as the family breadwinner; a strong, silent decision-maker, physically superior to the female ...