What does Google's Project Fi mean for cellular services? Google's Project Fi gained attention from the cellular industry for promising a new type of cellular service that relies primarily on WiFi, yet can transition to cellular internet depending on ... Read More
How Facebook and virtual reality will change online video advertising The power of online video has certainly not been lost on marketers; according to Mintel’s Internet Ads: Search, Display and Video US 2015, spend on digital video ads ... Read More
Investing in the bright future of eSports In recent years, video gaming has become more popular than ever in the US thanks to the explosive growth of mobile gaming and the rise of live streaming. ... Read More
The cartridge comeback: Retro gaming is back in style A new video game console is set to release in 2017, but not from any of the companies that have dominated the gaming market for the past decade. ... Read More
Moderation may be the key to profitable anonymous social networks Although social media is on the minds of many marketers, it’s a difficult platform to master. Social engagement is becoming even more difficult with each social network developing ... Read More
Malvertising: The Internet's billion-dollar problem With Americans spending a growing portion of their time on the internet, the fight for their attention while connected rages on. As such, online advertising spend has grown ... Read More
The new classic: Original Nintendo re-enters the market at a premium price The technology landscape is often described as fast-moving and ever-evolving, a world where last year is practically the stone age. Although it’s easy to see the avid anticipation ... Read More
Context is everything: Insights from the Big Data & Analytics for Retail Summit It may be the case that Amazon knows me better than most of my family. It not only knows that I like to read a lot, but it also ... Read More
Eight years later: A look at the iPhone's legacy The iPhone’s US debut release on June 29, 2007 signaled a transformative time for the US mobile phones market. In many ways, Apple paved the way for smartphone ... Read More
Google and Twitter plan to make tweets searchable: The implications for search marketing and beyond There are a handful of examples that showcase the power of branded social content. In recent history, Oreo’s iconic “you can still dunk in the dark” 2013 Super ... Read More
Amazon Puts Down Roots at Purdue University: What does it mean for retail? This week Amazon celebrated the grand opening of its first staffed pick-up and drop off location at Purdue University, a move that connects the brand with its more ... Read More
What you need to know about diversity in the US video game industry The culture surrounding video games has undergone immense change within the last several years, a change that has a history of creating fiction as critics, consumers and industry ... Read More
