Sustainable packaging: we answer your questions! Following Mintel’s London Bitesize Briefing on the evolution of sustainable packaging, Benjamin Punchard, Global Packaging Insights Director, answers a selection of questions posed by the audience. People are interested ... Read More
Packaging Innovation: Smirnoff 'Choose Love' Pride Vodka All over the world, brands have celebrated Pride through a variety of campaigns and initiatives. For its No. 21 Choose Love Pride Limited Edition Vodka, Smirnoff has launched ... Read More
Packaging innovation: Penhaligon's Perfumers A new range of fragrances by Penhaligon’s feature solid brass caps in a range of animal head designs. By creating something that is unique, instantly recognisable, but also ... Read More
Packaging innovation: Pea protein In the macho world of performance protein power, where bulky black buckets of highly processed powders shout 'power' and 'boost', one brand has bravely stepped in another direction. ... Read More
Packaging Design: 10 of the most innovative examples of packaging globally It doesn't matter if it is food, drink, beauty or household, packaging is central to both how products are used and how they communicate benefits to consumers. Indeed, ... Read More
Packaging Perspectives – Innovative limited edition bottle designs Personalisation in bottling has grown in popularity as consumers demand product individuality. But how can brands create packaging that is unique to each consumer and how is it ... Read More
Packaging Trends: What Millennials want from Packaging Although Generation Y may be tight on cash, they still have a thirst for premium drinks. Happy to move to a smaller pack size if this delivers to ... Read More
