Coke and Pepsi go hard with new RTD alcoholic drinks The first glass of Coca-Cola was sold in 1886 and for 135 years The Coca-Cola Company exclusively sold non-alcoholic beverages in the US. Coke broke its history of ... Read More
PepsiCo bets on the decline of juice Juice is having an identity crisis Over the last decade, the juice, juice drink, and smoothie category has suffered from an ongoing identity crisis of sorts, as factors like ... Read More
Dry January is just one month but BFY alcohol drinks appeal throughout the year Let’s face it. The events of 2020 and the first few weeks of 2021 have made Dry January a challenging prospect. And while we may see fewer consumers ... Read More
Pandemic boom or bust: The future of online alcohol sales Online alcohol sales skyrocketed during the lockdown period as bars shut down, leaving retail as consumers only source for alcoholic beverages. Many consumers used online alcohol/grocery delivery or ... Read More
Why 'Dry January' is more popular than ever After the champagne stops flowing on New Years Eve, many consumers have begun the new decade with a recently-established tradition, ‘Dry January.’ Formally established by a UK-based health ... Read More
It’s aluminum’s time to shine The bottled water market is in a transformational period. Currently, most mass market consumers are not especially worried about the environmental impact of plastic water bottles; nearly four ... Read More
Is beer’s hold on 'favorite Super Bowl' beverage slipping? As the Super Bowl approaches Americans are stocking up on the essentials: chips and salsa, wings, crudites (for the healthy folks), and of course, alcohol. According to Mintel ... Read More
PepsiCo buys SodaStream: A bullish bubbly acquisition or will it go flat? PepsiCo has announced it will purchase the Israeli-based at-home sparkling beverage company SodaStream International for $3.2 billion. The deal allows PepsiCo to become an even bigger player in ... Read More
iGens: Meet the sober generation Bars, restaurants and alcohol companies get ready; the iGens are coming. Born between 1995 and 2007 (aged 23-11), most are not yet drinking on-premise; however, research suggests iGens could ... Read More
Can juice break into the evening occasion? The US juice market is facing stagnation due to concerns over sugar content and consumers drinking other beverage types (eg RTD coffee, bottled water and hybrid drinks). Specifically, sales of ... Read More
New study could further damage juice's reputation Juice is facing an image problem. What was once considered a healthful drink is becoming more scrutinized by consumers as the actual healthfulness of juice comes into question. ... Read More
World’s largest Starbucks comes to Chicago In 1987, the first Starbucks outside of Seattle was opened in Chicago, IL. Chicago has long been the second city for Starbucks, a city where the coffee chain ... Read More
