COVID-19 increases demand for safe and reliable beauty and personal care products The natural movement continues to shape the beauty industry as women become more conscientious of the ingredients in beauty products and seek out what is considered safe. However, ... Read More
What to expect from beauty influencer marketing in 2020 Beauty influencers and the power of social media continue to shape the beauty industry. While influencer collaborations with brands continue to resonate with consumers, issues surrounding trust and credibility ... Read More
How beauty brands can reach Gen Z subcultures Each generation can be defined by their various subcultures and countercultures. Baby boomers, Gen X and Millennials all sprouted unique and identifiable groups, often made notable when entering ... Read More
