Clare Hennigan

The majority of adults who follow beauty influencers want to see more realistic and relatable influencers. Consumers want to see more of their “real life” represented online, as ...

The beauty industry has played an essential role during the pandemic by providing people with basic hygiene products and supporting their self-esteem. However, as Senior Beauty Analyst, Clare Hennigan ...

The natural movement continues to shape the beauty industry as women become more conscientious of the ingredients in beauty products and seek out what is considered safe. However, ...

Beauty influencers and the power of social media continue to shape the beauty industry. While influencer collaborations with brands continue to resonate with consumers, issues surrounding trust and credibility ...

Each generation can be defined by their various subcultures and countercultures. Baby boomers, Gen X and Millennials all sprouted unique and identifiable groups, often made notable when entering ...