Cooking at home: Brands can help satiate the stomach, soothe the mind It is remarkable that even after a year of cooking at home more, the joy and emotional rewards Canadians associate with cooking hasn’t waivered: making a home-cooked meal ... Read More
Attitudes toward healthy eating in Canada The consumer approach to healthy eating has always been about balancing aspirational goals with making realistic choices. Uncertain times mean there’s comfort in the familiar and a need ... Read More
Marketing to Canadian Gen Z in the post-pandemic While the global pandemic has shaken the ground of all consumers, the economic fallout hits the Gen Z generation (defined as 18-25s) at a particularly influential time of ... Read More
Supporting Seniors in Canada during COVID-19 Often overlooked, seniors are a key segment brands should be paying attention to as they are a sizable portion of the population at 6.3 million, and the current ... Read More
Help with weeknight meals: It’s all or nothing for Quebecers We’ve all been there: it’s nearing the end of the work day, in the middle of the week, and you’re faced with the dreaded question, “what’s for dinner?” ... Read More
How well do you know Canada’s Gen Z? Think you know Gen Z? Societal and cultural nuances have influenced Gen Z in such a way that they are not simply Millennials 2.0, and they greatly differ ... Read More
3 opportunities to attract cooking enthusiasts in Canada It can be said that Canadian cooking enthusiasts are creatures of comfort, as the majority of cooks lean towards cooking with familiar recipes and have a tendency to ... Read More
Two truths and a lie: Getting to know Canadian Seniors We’re all familiar with the game “two truths and a lie”, an exercise often used as a way for people to get to know each other better in ... Read More
Marketing to moms in Canada When describing moms and the various tasks they tackle on a daily basis, anything less than “superhero” would be inadequate. While they make it look routine, for the ... Read More
Canadian grocery retail trends Tech integrations are popping up all over foodservice, including restaurants, bars and, more recently, grocery stores. Technological advancements are starting to make an impact on the grocery sector, ... Read More
Canadian online shopping trends The popularity of online shopping in Canada is undeniable with 80% of Canadians saying they've bought something from Amazon in the past year. Consumers go online for goods ... Read More
National pride rings truer for Canadians Canadians are more inclined to be proud of their nation than Americans (74% vs 64%). While consumers across both sides of the border are united in feeling that ... Read More
