How well do you know Canada’s Gen Z? Think you know Gen Z? Societal and cultural nuances have influenced Gen Z in such a way that they are not simply Millennials 2.0, and they greatly differ ... Read More
3 opportunities to attract cooking enthusiasts in Canada It can be said that Canadian cooking enthusiasts are creatures of comfort, as the majority of cooks lean towards cooking with familiar recipes and have a tendency to ... Read More
Two truths and a lie: Getting to know Canadian Seniors We’re all familiar with the game “two truths and a lie”, an exercise often used as a way for people to get to know each other better in ... Read More
Marketing to moms in Canada When describing moms and the various tasks they tackle on a daily basis, anything less than “superhero” would be inadequate. While they make it look routine, for the ... Read More
Canadian grocery retail trends Tech integrations are popping up all over foodservice, including restaurants, bars and, more recently, grocery stores. Technological advancements are starting to make an impact on the grocery sector, ... Read More
Canadian online shopping trends The popularity of online shopping in Canada is undeniable with 80% of Canadians saying they've bought something from Amazon in the past year. Consumers go online for goods ... Read More
National pride rings truer for Canadians Canadians are more inclined to be proud of their nation than Americans (74% vs 64%). While consumers across both sides of the border are united in feeling that ... Read More
Canada vs US: Budget shoppers Getting the best value will always be a priority for consumers. The marketplace is saturated with deals and discounts catering to the value-minded consumer, making it harder for ... Read More
Canada vs US: Retailer loyalty programs Across both Canada and the US, the loyalty program market is highly saturated with nine out of 10 consumers in both regions saying they participate in these programs. ... Read More
Canada vs US: Women's clothing When it comes to 'retail therapy,' it seems Canadian women are more relaxed in the process than their American counterparts. According to Mintel’s Women’s Clothing Canada report, Canadian women ... Read More
Canada vs US: Exercise trends When it comes to healthy living, Americans are more likely to consider their overall lifestyle as ‘very healthy,' compared to Canadians who are more modest in their assessment. ... Read More
Canada VS US: Marketing to Millennials For years, brands have exhausted resources in order to better understand the elusive - and often fickle - Millennial generation (consumers aged 25-34). Today, it seems that overall ... Read More
