Carol Wong-Li

Carol Wong-Li is Associate Director, Lifestyles and Leisure for Mintel. Carol researches and writes reports on the Canadian lifestyle and leisure industries.

Marketing to moms in Canada

When describing moms and the various tasks they tackle on a daily basis, anything less than “superhero” would be inadequate. While they make it look routine, for the ...

Canadian grocery retail trends

Tech integrations are popping up all over foodservice, including restaurants, bars and, more recently, grocery stores. Technological advancements are starting to make an impact on the grocery sector, ...

Canada vs US: Budget shoppers

Getting the best value will always be a priority for consumers. The marketplace is saturated with deals and discounts catering to the value-minded consumer, making it harder for ...

Canada vs US: Women's clothing

When it comes to 'retail therapy,' it seems Canadian women are more relaxed in the process than their American counterparts. According to Mintel’s Women’s Clothing Canada report, Canadian women ...

Canada vs US: Exercise trends

When it comes to healthy living, Americans are more likely to consider their overall lifestyle as ‘very healthy,' compared to Canadians who are more modest in their assessment. ...