Brands can incorporate bodycare products into consumers' self-care rituals In the ongoing pandemic, consumers seek out rewarding bodycare events in home confinement to refresh, revive and renew. Brands should rev up the self-care ritual with bodycare products ... Read More
US mass retailers and Amazon promote "affordable clean" US mass retailers and Amazon are embracing the clean concept by initializing and executing on their own clean brands. Amazon has entered beauty on multiple fronts. The retail ... Read More
Key Takeaways for marketers at Skin Microbiome Congress West Mintel presented the latest in consumer trends, market innovations and future perspectives into the evolving use of probiotics for skincare at the 2nd Skin Microbiome Congress in San ... Read More
Facial yoga brings exercise to anti-aging Yoga has been around for over 5,000 years and has become a daily routine for many. However, it seems a new type of yoga is beginning to catch ... Read More
The 3 skin care claims your customers want to hear With consumers' growing interest in 'free-from' beauty, here are the must-have claims that skincare brands should include in new products to meet consumers’ expectations. 1. The whole world wants ... Read More
Foodie skincare gains momentum A flurry of product launches in the UK and US suggests skincare made with food ingredients is set to gain momentum. Although it's currently fairly niche, there is ... Read More
12 innovative suncare products from around the world Gone are the days of sticky, pasty sun cream. Today’s innovations in the sector include sunscreen soap bars to use in the shower, after-sun sheet masks and UV ... Read More
What’s next for K-Beauty? The K-Beauty phenomenon challenges and satisfies Western minimalist routines, and its influence already extends well beyond East Asia. Here, we explore new opportunities as K-Beauty continues to gain ... Read More
One man’s trash is another man’s…face cream? Consumers globally are paying attention to corporate sustainability plans. Beauty brands can boost their sustainability credentials, especially with younger consumers, by sourcing 'green materials' from food waste. Processing ... Read More
Natural Asian ingredients brighten skincare in the US Traditional medicine has been part of Southeast Asia's cultural fabric for thousands of years and, today, US Millennials show growing interest in some of the region's key natural ... Read More
Building a shaving brand for Millennials Younger consumers expect personal care brands to offer customized value and a message that is straightforward in a fun and engaging way. Meanwhile, start-ups are shaking up the ... Read More
Keeping skin's "good bacteria" healthy Global niche skincare brands like Nerd and BioEsse in the US, JooMo in the UK and Organobalance ibiotics in Germany emphasize the use of their skincare products as a ... Read More
